Every year in December, Pantone, the world-wide authority on colour announces the coming years colour. And every year it’s met with mixed reactions. The Pantone Colour of the Year 2018 was no different. Ultra Violet, a blue-based purple, was met with surprise, excitement and in some cases passionate disapproval.
For many years purple was my favorite colour. Everything from clothing to decor, I loved it. It was bold, rich and perfect if you asked me! While I now favour shades of blue over purple, I am intrigued by Pantone’s choice.
More than a reflection of trends, Pantone’s colour of year is a reflection of the world climate. According to Pantone Ultra Violet is a dramatically provocative and thoughtful purple shade, which communicates originality, ingenuity, and visionary thinking that points us toward the future.
What I love most about the colour of the year announcement is that it gives us a moment to consider the complexity of colour and the world we live in. Wrapped up in this one colour is the mysteries and intrigue of the cosmos and space exploration. Made popular by artists such as Prince, David Bowie, and Jimi Hendrix, Ultra Violet represents counterculture, unconventionality, and artistic brilliance. Inspiring us to push our own creative boundaries while creating a life that is uniquely ours.
And finally, my favourite, Ultra Violets spiritual quality represents a move towards mindfulness. Something many of us are craving given the increasing noisy and over-stimulated world we live in.
Whether you’re a fan or not, the colour of year, like my favorite 2018 interior design trends, is an opportunity to consider something new and perhaps discover something we didn’t even know we liked. I’ve pulled some of my favorite interiors incorporating Ultra Violet, you may just become a fan by the end of your scroll through the images :-)
What do you think about this years colour choice? I’d love to know in the comments below.